Company
Main quests vs side quests at Questili
Main quests are the products Questili owns and operates. Side quests are selected client engagements. The same people work on both, with the same standards for clarity, reliability, and usefulness.
By Questili · Updated August 9, 2026
Main quests
Questili's main quests are the products the studio builds and operates itself: Avalon, Alyna, and Does The Math Work. They give the studio a long-term direction and keep its decisions grounded in real use.
Each product has its own name, audience, website, and operating needs. Questili is the studio behind them, not another name for any one product.
Side quests
Side quests are scoped client engagements. The work includes websites, launch pages, product interfaces, internal tools, AI workflows, dashboards, and growth systems.
A side quest makes sense when the outcome is concrete, the timeline matters, and Questili can help the team ship without adding another layer of process.
Quick answers
Are side quests smaller than main quests?
Usually. A side quest focuses on a specific client outcome, such as a launch website, product interface, AI workflow, internal tool, or growth system. Main quests are products Questili builds and operates over a longer horizon.
Can a client project become a long-term collaboration?
Yes. Questili starts with a clear scope, one owner, and a concrete outcome. The engagement extends only when the first release earns more work.